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Mike Mona founded his company in La Plata, MD, leveraging his extensive experience managing a successful construction business in the area. Despite the challenge of colorblindness, Mike transformed this potential obstacle into a distinctive asset. Instead of allowing limited color perception to hinder his progress, he used it strategically to differentiate his brand in a competitive market.
To realize his vision, Mike partnered with Elizabeth Carter from Pandee Chi Laboratory. Together, they undertook a comprehensive rebranding initiative and developed merchandise that authentically embodies the company’s core values. Each design is thoughtfully crafted, merging creative expression with a narrative of resilience and overcoming challenges. The outcome is a brand that transcends products—championing empowerment and innovation—presented through vibrant, engaging visuals that make an impact, regardless of color perception.